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GA4 alternatives for measuring recruitment website performance
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There’s no getting around the fact that measuring website performance has got more tricky in the last few years. Despite digital platforms being inherently trackable, seismic changes to popular free analytics tool, Google Analytics (moving from UA to GA4), can mean that even finding the right data on website performance is hard work, let alone understanding what you’re seeing and trying to find insights from it.
GA4 still has a place in website performance measurement, but there are plenty of other great tracking and analysis tools that can give you the kind of analytics data that is truly meaningful for your business and can be turned into actions to improve your online presence. We take a look at some of them in this article.
Why are website analytics important in recruitment?
Any business with a web presence needs to understand which parts or elements of their website and marketing strategy are working and which need improvements so that they can maximise things such as:
- The number of relevant people able to find your website in the first place
- The smooth journey through the website for users, maximising conversions, whether that’s job applications or clients signing up for your services
- User engagement with the different areas of your website at different points in their journey towards conversion
- Ensuring your marketing budget is being spent in the right areas to get the best return
- The performance of your website content in meeting the needs of your target audience.
Top three GA4 alternatives to analyse recruitment website performance
Matamo
An analytics alternative that focuses on solving some of the issues that people have with GA4 (such as data ownership and customer privacy). Matamo, which used to be known as Piwik, enables you to track and analyse site traffic, the behaviour of users on the site and conversions. Additional features include heatmaps, customisable reports and a way to import and integrate historical analytics data. The setup can be quite complicated, but the functionality it brings will outweigh that for many users.
Plausible
Lightweight and straightforward, fully GDPR compliant and not reliant on cookies, Plausible is gaining fans as a solid GA alternative for measuring and analysing site traffic. The script is designed not to slow your website down (which is also better for the environment) and because of the privacy setup, no personal data is collected and there’s no need to use cookie banners. It enables tracking of conversions, revenue and audience segmentation. If your analytics needs are fairly simple, this could be a good option.
Simple Analytics
Another cookie-less analytics solution is Simply Analytics. It’s great for top-level insights with a single dashboard that cuts out unnecessary complexity and a straightforward user interface that will have frustrated GA4 users breathing a sigh of relief. Setup is not complex, and the platform includes features like goal tracking, site traffic metrics and is another tool that highlights privacy and GDPR compliance as a priority.
If you’d like some help with your recruitment website, including design, build and setting up a tracking and analytics solution that meets your business’ needs, we’d love to hear from you. Get in touch.
