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Leveraging LinkedIn for Recruiters: Advanced Tips and Tricks
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As the only major social platform to focus mostly on professional connections, LinkedIn has long been a really useful tool for recruiters aiming to find and attract top talent. With over 30 million users in the UK alone, LinkedIn offers a vast pool of potential candidates. However, simply having a presence on LinkedIn and posting job vacancies isn't usually enough for recruiters to get the best results in such a competitive and crowded digital space. To harness the platform's power and potential, recruiters need to employ advanced strategies. Here are some tips and tricks to help you get the most out of LinkedIn if you are a recruiter or recruitment agency.
1. Revamp your profile and company page
Having a professional-looking profile and company page is important for recruiters, but it’s easy to fall into the trap of blending into the background by playing it safe. We’re not recommending that you ditch convention entirely and go for making your profile and page really controversial or unprofessional, but small changes can make a big difference.
Using a good headshot for your profile is a bit of a no-brainer – people will want to know what you look like and that you’re human. However, using your banner image to say something about your or your brand is one way to set you apart a bit. Stock images are a no-no, team photos are a bit dull, but thinking outside of the box could work well here.
How about using an AI tool to generate you a banner image? You can literally make it anything you want, but keeping it related to your business is probably wise. Picture the office of the future, or visualise hybrid or remote work situations. Whatever best fits your niche within the recruitment sector.
Make sure your headline and summary is clear and jargon-free. Highlight your achievements and the areas of specialism by all means, but starting with your USP is more likely to stop people from scrolling on.
2. Post content that isn’t just another job vacancy
People want to work with recruiters (whether they are clients or candidates) that they can relate to. Mixing up your posts for job listings with personal musings about the professional world, your take on the latest recruitment industry news or sector news in an area of work you specialise in will help to show some personality and that you’re more than just a faceless recruiter pushing out vacancies in a scattergun way.
3. Engage with other people’s content
Active engagement on LinkedIn can boost your visibility through the feed algorithm and establish you as a thought leader too. Commenting and interacting with other people’s posts in a way that adds value to the conversation might be the most productive 15 minutes of your day if it leads to getting you noticed by a potential new client or someone who would be a great candidate for an open role you have.
4. Use automation tools wisely to help generate leads
Of course, as a recruitment tool, LinkedIn offers a great pool of talent for you to explore. While some of the advanced search features are excellent, it can still be a very manual process to identify potential relevant candidate prospects and then reach out to them.
By utilising automation for this part of the process, you can create a tailored journey for potential candidates, starting with skills matching and compelling first contact InMails, so that leads are pre-qualified as warm before you need to spend time following up.
At Recgro – we can help get you set up quickly and easily, so you can start generating those recruitment leads sooner.
5. Use LinkedIn’s premium services where they add value to your business
InMail is a given for recruiters – you need to be able to contact people outside of your current network directly. The key is how you use it.
It has to be personalised and it has to be relevant. We’ve probably all had those InMails from recruiters about roles that really aren’t close at all to what we do – nothing worse than wasting someone’s time like that.
Using Advanced Insights can be very useful too! It gives you data on profile views, company information and competitors, which can feed into future strategy to improve results over time.
6. Utilise targeted ads smartly
Increasing your reach beyond your current connections is essential for recruiters looking to find great candidates for specific roles, so using targeted ads (alongside the other routes already mentioned) for job ads can be a productive tactic, as long as you get your targeting right to avoid wasting budget.
You can also use InMail ads to reach more of those LinkedIn users who don’t spend lots of time on the platform and might miss your ads in their feed.
If you would like some help with using LinkedIn features and maximising your results on this platform, or with marketing your recruitment business and generating better leads across all digital channels, we’d love to help. Get in touch to arrange a chat about how we can work together.
