Proven strategies to generate more recruitment leads

As a recruitment firm, you’ll know how just competitive the market can be, with many recruiters and agencies all trying to get the attention of employers. Standing out in this context can be a real challenge. However, by implementing effective marketing strategies and utilising tools, it is possible to attract and convert potential new clients consistently.

In this blog, we look at key ways to increase your brand visibility and generate new employer leads.

Establish authority and expertise with content marketing

Content marketing is one of the most effective ways to build your agency's brand and position it as an industry leader. By creating and sharing valuable content, you can attract potential employers to your website and showcase your expertise.

Some of the types of content you can develop include:

Blogs
Shareable graphics
Whitepapers
eBooks
Webinars, workshops or podcasts

Take a look at our blog on how to build a content marketing strategy for recruiters.

Optimise your website using SEO best practice

You can have the best website in the world, but if doesn’t matter if you can’t be found by employers when they are looking for recruiter services.

While competing on search engine optimisation (SEO) with the large national recruitment websites might not be realistic, there will certainly be opportunities for your website to rank for problem-solving content and targeting search terms that are not as competitive. If you are focused on a specific geographical area, implementing a local SEO strategy can be a great way to attract nearby employers.

Ahrefs have created a great guide to local SEO.

Use LinkedIn for targeted outreach

LinkedIn is not only a platform for finding candidates but also for connecting with potential clients. Some of the tactics that you can use include:

Identifying key decision-makers for making personalised connection requests (but don’t just give them the sales spiel as soon as they accept. Build relationships rather than risking an immediate ‘block’)
Utilise LinkedIn ads that are targeted at HR professionals, hiring managers or department heads in your niche(s)
Share content, such as industry news (with your take on the story for added value), your own blog posts and client success stories.

Take a look at our blog on leveraging LinkedIn for recruiters.

Nurture leads with email marketing

It’s hardly new, but email marketing can still be a highly effective way to take early-stage leads and convert them into clients.

Build your list through your website, social media and networking events
Segment your audience effectively so you can provide highly relevant and personalised emails
Send out regular emails (but don’t spam) which can include recent placement successes, client testimonials, links to useful blog content and a CTA to contact you for recruitment support.

Take a look at our top email marketing tips for recruitment agencies

Use other social media channels to boost brand profile

While LinkedIn is the number one social platform for professional networking, that doesn't mean that some of the other social media big hitters don’t also have some value in attracting the attention of employers and potential leads.

You probably don’t need to be creating TikToks to get in front of employers (although candidates could be another matter), but having an active presence on platforms like X/Twitter and Facebook can help amplify your useful branded content and get you seen by the right people. Putting some targeted ad budget behind this can make it much more effective, by carefully choosing your audience to ensure relevancy.